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month: June 2011




Soderquist Photography and Above Water PR create an award winning Ad campaign

EDC WINS ADVERTISING AWARD FROM FLORIDA ECONOMIC DEVELOPMENT COUNCIL
Winning in the category of ad campaigns, the EDC submitted a series of ads that featured Collier County business owners who have participated in Economic Gardening programs. AboveWater Public Relations and Marketing, LLC developed the concept and produced the ads in English and in Spanish. Partnering with Naples Botanical Garden and Soderquist Photography, each business owner was captured in a lush garden setting with the ads focusing on how the EDC’s Economic Gardening program helps local businesses grow. Full article here.





Shula’s Steak House of Naples Uses the VideageTM

Shula’s Steak House of Naples decided to use the VideageTM to promote their monthly tasting events.

We’ve been working with Maurica Hurley, Business Development Manager of Shula’s Steak House of Naples, throughout 2011. We had already completed one VideageTM of their Champagne and Chocolate event, this time Maurica wanted a short 60 second VideageTM that would capture the fun and sophistication of Shula’s and encourage people to explore their regular monthly tastings, held the last Wednesday of every month. We shot both the stills and the video and worked closely with Maurica to get just the right feel. After two edits Maurica said “it just needs something to end the piece… something that says what we’re all about” We reviewed some of the video and agreed, a shot of a steak on the grill would be the perfect ending. She was right! It’s always so rewarding working with people who are on the same creative page… thanks Maurica!





Things I’ve Learned… So Far

About a year ago I created a show where I combined my favorite “words of wisdom” with the music of Kevin Macloed and my most popular landscape photographs. I’ve been asked by a number of people to do an update, so here it is!





Celebtation Of Life Cruise

We recently got the pleasure of helping out with the Make a Wish Foundation’s “Celebration of Life” cruise. Wish family members, community leaders and supporters were all invited aboard the wonderful Naples Princess with great food provided by Naples Tomato. It was a beautiful day and everyone had a great time. If you get a chance please support this wonderful charity.